pervasive media studio
Charlotte Crofts | Studio Resident
Charlotte Crofts is a creative producer and senior lecturer in Film Studies and Video Production in the faculty of Arts, Creative Industries and Education, UWE.
Charlotte's recent practice research project, funded by DCRC and a UWE Spur Early Career grant, resulted in the Curzon Memories App which was developed with Jo Reid from Calvium using the AppFurnace app development software. Visitors explore the cinema with a mobile handset that uses their GPS position and QR codes to trigger interactive site-specific media content to enhance knowledge and understanding of the exhibits.
The project also features the Projection Hero installation, made with Tarim from Media Playgrounds, which is a miniature cinema which you can manipulate with your smartphone. The installation situates the users as a projectionist and explores the dying art of cinema projection in the digital age. The focus of the project lies in the innovative application of mobile technologies, designing positive user experiences and contributing to DCRC's research into the aesthetics of locative media. The app has now been published on iTunes App Store and Google Play.
Charlotte’s next project is part of the AHRC REACT Hub ‘Heritage Sandbox’ scheme to develop 'City Strata' a new mobile curation / authoring platform which enables users to explore different layers of Bristol’s heritage, going back to the first maps of the city in 1750. The platform will enable developers to create different layers or ways of experiencing the city, that their users can then enhance by uploading their own content. The platform will be protoyped with the 'Cinemap' layer – which provides a way of navigating the city and experiencing Bristol’s cinematic heritage in the spaces where it actually happened. From the ghost of Robert Partington-Jackson, the murdered manager of the Odeon, Union Street, to Cary Grant’s childhood cinema on Clare Street.
Charlotte is also an expert on digital cinema, and has published on 'Digital Decay' and 'Cinema Distribution in the Age of Digital Projection' (cited in the DCMS report on the Film Policy Review).
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