Josephine Reid is currently the Creative Director of Calvium, a company that enables people to build exciting mobile applications based on sensors and context. Jo was formerly a senior researcher at Hewlett-Packard Laboratories working in the Pervasive Computing Laboratory. Whilst at HP she helped to design, lead and analyse a number of field trials to test the value of situated mediascapes and mobile and pervasive technologies.
Her research has involved several experiments, observational studies, knowledge elicitation interviews, field trials and concept prototyping giving Jo expertise in experience design and user centred research, specialising in mobile location aware experiences or mediascapes. Jo has also worked
for Texas Instruments on information engineering expert systems and prior to that Jo worked for Xerox on HCI prototyping systems.
She holds an MBA, a BSc in Computer Science and is currently working on a PhD researching how people make sense of pervasive technologies and environments.
Click here to read Jo and Hannah Wood's Lunch Time Talk: Zoetrap Alternate Reality Games and Story App