Last week I was at in Tilburg, the Netherlands, for the fourth running (yes, I was running it as well) of the successful mscapeFest, a two day conference for mediascape, pervasive, locative and interactive media enthusiasts, practitioners and facilitators. This year it was generously funded by Fontys University of Applied Sciences, Technical Teacher Training College in Eindhoven, SurfNET and Kennisnet as well as the Pervasive Media Studio and Calvium.