At the end of the 20th century, trafficking women, men and children for the purpose of sexual exploitation has mushroomed into a multi-billion dollar shadow market. They are trafficked to, from, and through every region in the world, using methods that have become new forms of slavery.
The value of the global trade in people as commodities for sex industries, is estimated to be more than 30 Billion US$ annually. People are reported to be trafficked from 127 countries, to be exploited in 137 countries and 161 countries are reported to be affected by human trafficking. To stop this exploitation in the long run, a key factor is to inform, and prevent in the recipient countries.
Find Olena addresses the issue in an interactive story, targeting 15-16 year olds.
In Find Olena you follow Olena from Ukraine, who is a young girl, as many others, with dreams of seeing the world. When a friend offers her a job as a waitress, in a coffee shop in the UK, she is very excited. Instead of getting the promised job in the coffee shop, she ends up being sold as a sex-slave against her will.
Interactive content communicates differently than other media, because not only does it deliver a message, but it also simulates an experience. Find Olena is a mix between video, website and interaction. Interactive content have an effect which many other forms of media lack: The power to create empathy. Empathy comes through the interaction that takes place between the user and the content. Through this immediate interaction, the user can put herself in the main characters shoes, live her dreams and feel her fears.