The Show Me The Money sessions at the studio have been encouraging us all to think about how we describe what we do. Sharon from the Watershed has also come in and talked with us about the language we use, the people we want to target as users, the companies we might partner with. So as the product develops, we are also exploring different ways to talk about what it can do! An exercise designed by Thought Den for the Money sessions has proved really useful. Write an elevator pitch, but in the language of a completely different industry...

Happy Packages, in the language of Crime

It's all about keeping your friends close, and your enemies closer.

In the big bad world it's each man for himself, so select your weapon of choice - knife or shotgun, shovel or uzi - and express yourself.

You can make a kill anywhere, but it's gotta be the right time and place; you might need to make a scene, or keep it close and intimate, but the main thing is the target ends up dead and you get away clean.

Happy Packages, in the language of Archetecture

Skyscrapers, condos, council flats and factories, each one with its own character and story, brought to life by the surrounding community.

Happy Packages helps buildings speak. Now you can engage with the architecture, feel the brickwork, tread out the foundations and press hand-prints into the fresh cement.

Inhabitants may move on, but Happy Packages helps protect and store their lasting memories so every building can continue to tell a story.

Happy Packages, in the language of the Pharmaceutical industry

Happy Packages is a highly addictive drug for relieving expression using a new technology the 'people in white coats' call the 'iPhone'.

The drug's high aids you in expressing and sharing your current feelings.

When you begin sharing, other 'users' socially connected to you are able to hear, feel, see and interpret your emotions.

Happy Pacakges, in the language of Food

HP sauce! You know how it goes with every good meal.

Well Happy Packages is the perfect side-dish to the emotional banquet of life.

Using the tasty iPhone, diners are able to leave white-bait sized notes of how they're feeling in that moment.

These notes are then available to be tasted by your dinner friends on Twitter - add some condiments to the Happy Packages buffet!

Posted by Ben Templeton